Hi! I’m Eva Lopez.

I’m a Brand & Communications Strategist helping nonprofits and mission-driven brands amplify their message and drive meaningful engagement through strategic storytelling.

What I Do

Brand & Creative Strategy

I translate research and data, cultural trends and audience insights into creative ideas and brand strategies.

Communications Strategy

I help nonprofits and mission-driven brands craft their messaging and tell their story.

Integrated Marketing

I bring cross-functional teams together effectively through every stage — from creative ideation to campaign execution.

All Services

Brand & Creative Strategy

  • Consumer Research & Insights

  • Brand, Consumer & Category Audits

  • Qualitative Research & Stakeholder Interviews

  • Creative Brief Development

  • Creative Ideation & Direction

  • Creative Brainstorm Workshops

  • Brand Positioning and Messaging

Integrated Marketing

  • Integrated Campaign Planning

  • Go-To-Market Launch Plans

  • Content & Channel Strategy

  • Cross-Team Collaboration Processes

  • Project Management

  • Campaign Performance Analysis and Reporting

Communications Strategy

  • Communications Plans

  • Messaging Frameworks & Narrative Development

  • Talking Points & Press Releases

  • Press Strategy & Earned Media Support

  • Storytelling & Content Creation

  • Copywriting: Blog, Social Media, Email

About Me

I'm a South Side Chicago native (turned Brooklyn transplant), amateur boxer, proud Chicana, horror movie nerd, and voracious reader.

I'm a well-rounded strategist with +9 years of experience and expertise in brand and creative strategy, communications, and integrated marketing.

I began my career in advertising as a brand and creative strategist, developing creative campaigns and solving brand challenges for tech and CPG clients. In 2019, I joined the ACLU's Marketing and Communications team where I spent five years crafting communications strategies and leading integrated marketing campaigns—covering issues from free speech to immigrants' rights.

Now, in my newest professional chapter, I've launched my own practice as a fractional Brand and Communications Strategist, working with nonprofits and brands ready to refine their messaging, build their brand presence, and bring cross-functional marketing teams together.

Get in Touch!

Are you:

….an agency who needs a helping hand diving into consumer research or writing creative briefs?

…a nonprofit who needs help developing a comms plan or messaging?

…a brand who needs help articulating your mission and telling your story?

If so, I can help! Reach out to say hello and we can set up a time to discuss how I can support your needs.