Hi! I’m Eva Lopez.

Brand & creative strategist helping brands and nonprofits navigate complex projects through every stage — from creative ideation to campaign execution. 

What I Do

Turn Research Into Action

I translate data, cultural trends and audience research into actionable insights and brand strategies.

Drive Creativity & Collaboration

From facilitating creative brainstorms to developing collaboration processes, I bring the right voices into the room and create high-trust environments that encourage creative ideas and collaboration. 

Bring Teams Together

As a strategic team quarterback, I bring cross-functional teams together effectively and unite teams around shared goals.

Capabilities

Brand & Creative Strategy

  • Brand Positioning and Messaging

  • Consumer Research + Insights

  • Culture, Consumer and Category Audits

  • Qualitative Research

  • Creative Ideation / Direction

  • Creative Brief Development

Integrated Marketing

  • Go-To-Market Launch Plans

  • Integrated Campaign Planning

  • Project Management

  • Cross-Team Collaboration Processes

  • Content + Channel Strategy

  • Campaign Performance Analysis
    and Reporting

Communications Strategy

  • Communications Plans

  • Messaging Frameworks / Narrative Development

  • Press Releases / PR Support

  • Crisis Communications

About Me

I’m a South Side Chicago native (turned Brooklyn transplant), amateur boxer, proud Chicana, horror movie nerd, and voracious reader.

I’m a well-rounded strategist with experience in brand and creative strategy, communications strategy, campaign launch planning, and integrated marketing.

I started my career working in the strategy side of advertising, developing creative campaigns and solving brand problems for clients in the tech and CPG industries. In 2019, I moved into advocacy/nonprofit comms work at the ACLU where I spent 5 years crafting communications strategies and leading integrated marketing campaigns around advocacy issues ranging from free speech to immigrants’ rights. In my current professional chapter, I've moved into freelancing full-time, and my books are now open for freelance strategy work!

Get in Touch!

Are you:

….an agency who needs extra strategy support?

…a nonprofit who needs help developing a comms plan for an upcoming advocacy campaign?

…a brand who needs help articulating your mission and telling your story?

If so, I can help! Reach out to say hello and we can set up a time to discuss how I can support your needs.