Developed and executed award-winning brand campaign strategies using consumer insights and market research

Managed external agency partnerships and brand guidelines to ensure consistent brand messaging and visual identity across marketing materials

Spearheaded cross-functional, integrated marketing initiatives including the Student Debt Cancellation campaign; which achieved 370M+ earned media reach, 45K email list growth and boosted social audience engagement

Led communications and press strategy on key ACLU Supreme Court cases and advocacy work; successfully securing national earned media coverage

Analyzed market and audience data to craft creative briefs and shape creative development for Mars Wrigley (MWC) national marketing programs, including MWC’s $3.5M Super Bowl 2021 marketing program

Leveraged consumer insights to develop the marketing strategy for BAND-AID & Product(RED) and Snickers & WWE brand partnership activations

Directed strategic initiatives for new business development, crafting and presenting compelling pitch decks that secured new client partnerships

Delivered a 1400% YoY engagement increase and 46% YoY audience growth for Microsoft in Education through innovative social media strategies

Translated audience research and competitive analyses into actionable brand strategies for Logitech G and Cox Communications; ensuring alignment with business goals

Conducted audience research and crafted creative briefs to guide the development of brand campaigns for Logitech G and Microsoft in Education